When it comes to planning a European getaway, timing can make all the difference. While the summer months of June through August are traditionally the most popular, savvy travellers are increasingly choosing September as their ideal time to explore the continent. From more affordable prices to smaller crowds and perfect weather, September offers a host of advantages that make it a preferred option for many.

First and foremost, September marks the beginning of the shoulder season in Europe. This period falls between the peak of summer tourism and the quieter off-season, offering the best of both worlds. One of the most immediate benefits is cost. Flights, accommodation, and even popular tours often drop in price after August, making travel more budget-friendly without compromising on experience. Travellers can often find deals on hotels and enjoy luxury experiences for a fraction of the high-season cost.

Another major perk is the reduced crowd size. Popular tourist hotspots like Paris, Rome, Barcelona, and Amsterdam are far less congested than during the peak summer months. This means shorter queues at attractions, easier restaurant reservations, and a more authentic feel when exploring neighbourhoods and local markets. Visiting major landmarks without the crush of high-season tourists allows for a more relaxed and immersive experience.

Weather is also a strong reason to choose September. In most parts of Europe, the climate remains warm and pleasant, but without the often oppressive heat of July and August. In southern regions like Italy, Spain, and Greece, temperatures are still perfect for beach days, while northern cities such as Berlin, Prague, and Copenhagen offer crisp, comfortable weather ideal for sightseeing and outdoor activities. The mild conditions make it easier to walk around cities or hike in the countryside without the exhaustion that can come from peak summer heat.

September also brings a vibrant cultural calendar. Many countries celebrate harvest festivals, wine events, and local traditions during this month. For instance, Germany begins its world-famous Oktoberfest in late September, while Italy and France host various wine and food festivals that provide unique insights into regional cultures. These events often attract fewer tourists than their summer counterparts, offering a more genuine local experience.

September marks the return of locals to their cities after summer holidays. This shift creates a more authentic atmosphere in many urban centres, with fully reopened shops, lively cultural scenes, and fewer tourist traps dominating the streets. It’s a great time to enjoy real European city life without the overwhelming tourist influence.

Whether you’re a first-timer or a seasoned traveller, September is arguably one of the best months to truly experience the heart and soul of Europe.

If you’re interested in planning a tailor-made holiday to Europe, or further afield, now is the perfect time. The team at True Travel are on hand to help with you or your clients needs, taking care of all the details. With our little black book of contacts, insider knowledge and direct relationship with hotels, you couldn’t be in better hands when it comes to planning the ultimate travel experience.

With decades of experience and unrivalled firsthand knowledge, our team of global destination specialists are ready to help you start planning a trip for your clients today.

To find out more about True Travel and how we can help you plan the perfect trip for your client, you can reach our team via our website www.true.travel, directly via plan@true.travel or by calling +44(0)203 432 2742