Hello, it’s Sara Ilton here. I am a seasoned professional with over 14 years of
experience as an Executive Assistant and Virtual Assistant across various industries, spanning from Consulting, Education, Finance, Medical and Property.
As a successful 6-figure business owner myself, I have ventured into coaching, offering valuable advice and tools tailored to women, in particular pregnant women and mothers, seeking to attain vital aspects they may be lacking in their 9-5 careers—such as flexibility and work-life balance.
Following on from my first blog post; Finding Harmony: Navigating Work-Life Balance as Women in Business, I’m here to talk to you about how you can attract high-level clients and be more selective when it comes to the type of client you work with.
Top 3 Tips for Virtual Assistants Wanting to Attract High-Level Clients
Embarking on the journey to attract high-level clients can be challenging, but it’s definitely achievable with the right approach. Here are my top three tips to help you secure and work with clients who align with your business goals and values.
Define Your Niche and Expertise
The first step to attracting high-level clients is to clearly define your niche and expertise. High-level clients are looking for specialists who can deliver quality services in specific areas. By focusing on a particular niche, you can position yourself as an expert and stand out.
● Identify Your Strengths: Reflect on your skills and experiences. What services do you excel at? What industries are you most familiar with?
● Research Your Niche: Understand the needs and challenges of your target industry. What are the pain points that your services can address?
● Tailor Your Marketing: Craft your marketing messages to highlight your expertise in your chosen niche. Use your website, social media, and professional networks to showcase your specialised skills and experience.
Build a Strong Personal Brand
Your personal brand is your unique selling proposition. It’s how potential clients perceive you and what sets you apart from other VAs. Building a strong personal brand is essential for attracting high-level clients who value professionalism and reliability.
● Professional Online Presence: Ensure your website, LinkedIn profile and social media channels are polished and professional. Highlight your achievements, client testimonials and portfolio.
● Content Marketing: Share valuable content that demonstrates your expertise. Write blog posts, create videos or host webinars on topics relevant to your niche. This positions you as a thought leader and attracts clients who are looking for knowledgeable professionals.
● Networking: Attend industry events, join online forums and participate in
professional groups. Networking helps you connect with potential clients and other professionals who can refer you to high-level opportunities.
Deliver Exceptional Client Experiences
High-level clients expect exceptional service. To attract and retain these clients, you need to exceed their expectations and deliver outstanding results consistently.
● Clear Communication: Keep your clients informed with regular updates and be responsive to their queries. Clear and timely communication builds trust and demonstrates your commitment to their success.
● Proactive Problem-Solving: Anticipate your clients’ needs and address
potential issues before they arise. Offering solutions and improvements shows that you’re invested in their business.
● Quality Over Quantity: Focus on delivering high-quality work rather than
taking on too many clients. High-level clients appreciate attention to detail
and a personalised approach.
By defining your niche, building a strong personal brand and delivering exceptional client experiences, you can attract high-level clients who value your expertise and are willing to invest in your services. Remember, the key is to position yourself as a valuable asset to their business and to be selective with the clients you choose to work with.
If you’re ready to take your VA business to the next level and attract the clients you’ve always dreamed of, start implementing these tips today. Your journey to working with high-level clients begins now.
Feel free to reach out if you have any questions or need further guidance. Here’s to your success in attracting high-level clients and achieving the work-life balance you deserve!
